Oz The Great and Powerful Balloon Tour

Disney announced the launch of the “Journey to Oz Balloon Tour” earlier this week. The tour is sponsored by leading multichannel retailer HSN and IMAX Corporation. The tour is to help promote and celebrate “Oz The Great and Powerful,” opening in U.S. theaters and IMAX® on March 8, 2013. I can’t wait to check it out on the big screen!

The colorful, “Oz The Great and Powerful”–emblazoned hot-air balloon began its tour Wednesday morning from the Walt Disney Studios lot in Burbank, Calif.

oz the great and powerful balloon tour

Stops for the “Journey to Oz Balloon Tour” to date include:

· Disneyland Resort in Anaheim, Calif. (February 17)

· Daytona International Speedway in Daytona Beach, Fla. (February 20)

· Central Park in New York City (March 5 & 6)

Today the “Journey to Oz Balloon Tour” app goes live on the official Facebook page for the film. Fans have the opportunity to unlock screenings in cities near them. Users will vote by Tweeting with a custom hashtag for their city (e.g. #DisneyOzSeattle) or by sharing on Facebook.

“Oz The Great and Powerful,” directed by Sam Raimi, imagines the origins of L. Frank Baum’s beloved wizard character. When Oscar Diggs (James Franco), a small-time circus magician with dubious ethics, is hurled away from dusty Kansas to the vibrant Land of Oz, he thinks he’s hit the jackpot—fame and fortune are his for the taking—that is until he meets three witches, Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda (Michelle Williams), who are not convinced he is the great wizard everyone’s been expecting. Reluctantly drawn into the epic problems facing the Land of Oz and its inhabitants, Oscar must find out who is good and who is evil before it is too late. Putting his magical arts to use through illusion, ingenuity—and even a bit of wizardry—Oscar transforms himself not only into the great wizard but into a better man as well.

This is one of the movies I’m most looking forward to checking out this year! I can’t wait until it hits theaters in March!

Image courtesy of Disney

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